Meet the Heroine, Alexander McQueen’s new ‘It Bag’

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Let us introduce you to the ‘Heroine’, the latest It Bag from London-based super brand Alexander McQueen, and it looks set to become seriously hot fashion property.

Sophisticated and fierce in equal measure, the creation has already been seen on the arm of Hollywood starlet Zoe Saldana. The design is elegant and classic, but retains that distinctly McQueen edge attitude.

The ‘Heroine’ bag is even the star of the McQueen‘s latest accessories ad campaign, shot by Dan Tobin. The only thing standing in the way of our new addiction is the price tag, with the black crocodile version coming in at a cool £22,295. Now that is a bag you’re going to want to use forever.

If you’re in the market for a slightly more purse-friendly option, the deep red suede and black leather versions cost £1,450 and £1,345 respectively.

Images: Alexander McQueen

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