Heist Studios is on a mission: to escape the frustration of uncomfortable and ill-fitting underwear (because who hasn’t been there?), and create products that make women feel “seen, heard and included.”
Based in a Clerkenwell studio, Heist was founded in 2015, and raised $10million from investors (including the founders of Innocent Drinks, NET-A-PORTER founder Natalie Massenet, Bella Freud and Alexa Chung investor, Pembroke VCT) to build an in-house laboratory for the design and development of revolutionary new underwear. Heist brings the same science and technology that goes into creating sportswear into the world of underwear.
Gravity Defying Tights
Heist’s first project was to reinvent tights – minus the sagging, rolling and pinching. The result is a pair of amazingly comfortable seamless tights with no gusset, and an adaptive waistband to fit your body perfectly.
Heist tights are available in four different styles:
- The Nude – 18 denier nude in seven different skin shades
- The Fifty – best-selling 50 deniers
- The Thirty – sheer 30 deniers
- The Eighty – warm and cosy 80 deniers
All the styles are available with two different waistband heights, and are in UK sizes 4 to 20-22.
Heist have now pushed the envelope even further by re-launching its signature “The Fifty” tights in four new mood-enhancing colours. The shades of hot pink, ice blue, navy blue, and charcoal grey have been shown to have a positive effect on mood in colour psychology research.
Heist shapewear is so advanced that it can take 5cm off your waist, and yet is totally breathable and comfortable to wear. Designed using innovation from sports and space, it includes unique HeroPanels that shape and smooth in all the right places.
A completely seamless design means there’s no VPL, and the colours are designed to be totally invisible under light clothing.
The shapewear is available in two styles:
- The Outer Body – a bodysuit with built-in bust support
- The High Waist – high-waisted shapeware pants
Each style is available in three shades (black, brown and beige) to best match your outfit, and limited-edition shades Ink, Ivy and Sienna.
This September, Heist will also be adding a new product to its shapewear collection. The Highlight Short is a sculpting short designed to shape your lower stomach, hips, and inner things, and tone and lift the bottom.
Heist worked with more than 50 women of all shapes and body types to fit and test the new shapewear shorts. The result is a design that is easy to put on and wear, smooths the appearance of cellulite, and prevents leg rolls and thigh bulges.
All items are available online from heist-studios.com. Tights are priced from £21 to £24. The Outer Body is £95, and The High Waist is £55.
The Highlight Short will be available from 19th September, priced at £65.