You might have noticed that the 1970s are back in fashion, and permeating everything from the flares we wear in the club to the disco-inspired music that we’re listening to when we get there. Eighties neon colours were big news in 2019, and for 2020, they have shifted into 70s patterns celebrating disco and flower power.
In entertainment, the 1970s seem to be influencing everything from the chart-topping hits of Childish Gambino to films such as The Nice Guys. According to designer Nina Kamali, our penchant for the 1970s could be down to the parallels we can draw between today and life in the seventies. Who knows if this is the case, but one thing is for sure, the seventies are back, baby!
View this post on Instagram
On the catwalk, this year has been dominated by shift dresses and hippy style flower prints, with the summer dress reigning supreme. Although flared jeans have been around for a while now, the seventies trend shows signs of sticking around through to the autumn, with fringing and cowboy boots being tipped to be a big trend come fall. Australian brand Zimmerman, run by sisters Nicky and Simone Zimmerman, has always been known for bohemian inspired prints, but for summer 2020, they have created a line which borrows directly from the 1970s. Expect waterfall hemlines, intricate floral patterns and fabrics which float and fall.
If your 7os fashion is more disco than hippy, then you’ll probably lean more towards the sounds of the 70s currently dominating the chart. Childish Gambino led the way with his third studio album “Awaken, My Love”, which featured Redbone, a funky, soul-inspired track which evoked popular music of the seventies. Much of the album pulls from this disco loving era, and manages to bring it into the 21st century in a way which feels fresh, but also evokes strong feelings of a bygone era of disco and jazz. While his fourth studio album, “3.15.20”, moved away from this direction somewhat, Childish Gambino wouldn’t be as well known today if it weren’t for the propulsion that Awaken, My Love gave him.
Interestingly, the gaming industry has also contracted disco fever. There is talk of the next instalment Grand Theft Auto being rumoured to be set in 1970s Brazil. Although game developers Rockstar have not confirmed the gossip, Grand Theft Auto VI is said to be based on the Netflix show Narcos and will feature some classic 1970s cars and has been nicknamed Project Americas, which might confirm the setting of the game.
The 1970s are also alive and well in the casino industry, which is known for utilising strong cultural themes, with slot games taking place in many different eras or reflecting cultural trends. The “Disco Fever” slot from Buzz Bingo is just one example of a game that uses classic 70s imagery and music, which is perfect for those feeling a little nostalgic. It’s enough to make you put on a pair of flares, kick back and imagine what it must have been like to live through one of the most colourful decades in recent history.
If that isn’t enough 1970s nostalgia for you, then you might want to watch black comedy thriller, The Nice Guys, starring Ryan Gosling and Russell Crowe. Set in seventies Los Angeles, the film follows a private eye (Gosling) and a tough cop (Crowe) who team up to investigate the disappearance of a teenage girl. If you have a keen eye for fashion, The Nice Guys offers an array of 70s styles: expect some questionable facial hair from Gosling and an interesting leather jacket worn by Crowe. While this film was released in 2016, it’s a testament to our love of the 70s that we’re still interested in it today.
View this post on Instagram
The 1970s may have been over forty years ago, but they’re never too far away from fashion or entertainment. Whether you’re into disco or yearning for hippy fringing, you can indulge your 1970s fantasy in so many different ways. The 1970s represent a freedom of expression which gave way to the hedonistic 1980s, which we can continue to celebrate today.