Harrods is to offer its top customers remote personal shopping service prior to reopening its Knightsbridge store.
The “remote clienteling” service, due to start today (18th May), will be available to clients who have previously built one-on-one relationships with retail staff. These VIP customers will be able to place Harrods orders via phone or text message and the order will then be fulfilled by the Knightsbridge store using a small team of staff with social distancing measures in place.
It’s thought the remote shopping service may help mitigate the loss in sales that Harrods is expected to face, as much of its business relies on tourists and shoppers from overseas.
A spokesman for Harrods said: “We are exploring technology to scale as required ahead of being able to phase to inviting customers back in store. Timings for this will naturally be dictated by Government guidance. We are taking this opportunity to explore, to test and to learn how we as a business adapt to changing circumstances. But every decision we make will be guided by our commitment to safety.”