Beauty brand Glossier has announced its pop-up shop in Covent Garden is to remain open until the end of 2020, as it is the company’s “most successful temporary retail experience of all time”.
The shop opened on 20 November and was originally due to close this week. However, due to its huge success, the brand has decided to keep it open.
Glossier already has two permanent stores in New York and Los Angeles, with the New York flagship seeing up to 2,000 customers every day.
Glossier London has had the highest average daily sales of any of the brand’s pop-ups as well as the most visits, with over 100,000 visitors since it opened just over two months ago.
The pop-up showcases the entire Glossier range, allowing customers to try out the products and then purchase them online using in-store tablets.
The space is designed in the style of an English townhouse, with each room decorated with floral patterns.
You can visit Glossier London at 13 Floral St, Covent Garden, London WC2E 9DH, open from 10am – 7pm Monday to Saturday and 11am – 6pm Sunday.