George at Asda uses Midlands factories to boost UK production

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Supermarket label George at Asda has invested heavily in British manufacturing by signing deals with seven factories in the Midlands.

Garment manufacture in the UK has dropped significantly over the years, with more and more brands opting for cheaper overseas production. But according to Drapers, George at Asda’s managing director Andrew Moore said that their production in Britain had increased by 80 per cent over the last year, although it started from “a very small base”.

He’s not the first to try to revive Britain’s dying industry though, with Arcadia boss Phillip Green calling for international buyers to invest in British designers during London Fashion Week, as well as Mary Portas launching ‘Kinky Knickers’, the first lingerie brand to use solely British manufacturers.

Image: Asda

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