London institution Fortnum & Mason has turned the biggest ever profit in its 306-year history.
The store is synonymous with classic hampers, including luxurious treats such as truffles and Turkish delight, and it is this premium product which has helped them scoop their highest sales to date.
Christmas 2013 saw the hampers soar in popularity, with the store’s chief executive Ewan Venters saying: “Christmas at Fortnum’s was one of the best yet. The demand for more luxurious bespoke items, together with the Christmas staples, is at an all-time high, suggesting that consumers still want to treat themselves during the festive period.”
200,000 of Fortnum’s trademark hampers were sold during 2013, helping the store to a pre-tax profit of £1.8 million, a huge five-fold increase on 2012.