Fjallraven launches new Vardag series

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Swedish cult backpack brand Fjallraven has announced the launch of a new line of bags celebrating its heritage.

Fjallraven’s first bags were its ‘60s framed backpacks, designed for its customers to be able to carry their belongings safely and comfortable while out in nature and travelling short and long distances. The iconic Kånken was created in 1978 for school children, who were frequently developing back problems due to the heavy book bags they had to carry to school every day.

The Kånken is still a classic and used by children and adults alike today. Now Fjallraven is celebrating its roots with the launch of a new family daypack series – the Vardag – designed for school, work, travel and everyday adventures in nature.

The Vardag is lightweight, minimalistic, and functional, with a similar eye-catching logo that was used on the original bags of the ‘70s. The range includes a 25-litre and 16-litre backpack, and a totepack. All three of the bags are made from hardwearing G-1000 HeavyDuty Eco S fabric.

The backpacks include a spacious main compartment with large zipped opening. The 25-litre backpack includes a padded sleeve for a 15-inch laptop, and the 16-litre version will hold a tablet. There’s also a zipped front pocket for easy access to small items while you’re out and about.

The totebag has a clever 2-in-1 backpack and handbag design, and also includes a padded laptop sleeve and reinforced base.

All three of the bags are designed to be comfortable to carry, and feature padded adjustable straps.

The Vardag product launch has so far been one of Fjallraven’s most successful to date, and the bags will be available from hundreds of retailers across the UK, as well as online from fjallraven.co.uk/daypacks/. Available in a selection of muted colours including black, mustard, storm blue, and forest green, the bags are priced from £75 – £85.

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