Fjallraven has announced two new limited edition designs of its iconic Kanken bags featuring artwork by Swedish artists.
Artists Cecilia Heikkila and Erik Olovsson were commissioned to design unique prints for the bags.
Heikkila is a graphic designer and children’s book illustrator whose work often features nature and animals. Her “fable” design is inspired by Nordic nature and includes illustrations of woodland flora and fauna in a blue and green colourway.
Olovsson is a designer working primarily in the fields of product, furniture, and graphic design. His print is inspired by the shifting landscape and weather of the Swedish mountains. The bold design is available in a bright and more muted colourway.
A percentage of the proceeds from the sale of Kanken Art bags will go to the Arctic Fox Initiative to be donated to causes that protect the environment and encourage people to spend more time in nature.
Henrik Andersson, head of innovation and design at Fjällräven, said: “Kånken has been used as a canvas by many of our fans for years. Inspired by this, we decided to launch Kånken editions with original art from some of our favourite creatives. It adds a nice expression to the Kånken packs and we’re happy connecting them to the Arctic Fox Initiative.”
The new backpacks will be available in a limited number of stores from 15 February 2019, and will be available globally from 15 March 2019.