One of the world’s most sought-after domains – fashion.com will be going up for auction this week, and is expected to smash domain sale records.
The current owners of the domain purchased it in 1994 for a fashion project, but their plans never came to fruition, and the domain remained unused.
Over the last 25 years the domain owners have received several cash offers to buy the domain.
CEO of SEO firm The Three Marketers, Karine Kugler said: “With the worldwide race in online fashion, I would expect fashion.com to attract a lot of interest from giant retailers and well-known brands, along with successful smaller players and new entrants looking for a competitive edge. this could be one of the highest prices ever paid for a domain. Fashion.com is a rare one: iconic, highly memorable and easily searched. It should generate strong sales numbers while saving its buyer millions in sales and marketing costs.”
Fashion.com will accept private auction bids from October 24th 2019, followed by a public auction scheduled for November 21st. Bidders can register their interest directly at fashion.com.