The Eyes Have It: Fashion Month Beauty Using Eyeko

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Lashes, brows and liquid liner – three things that have been dominating the beauty agenda at the most recent round of shows from New York to Paris. We’ve seen subtle feline flicks at Dolce & Gabbana, bold arches at Giorgio Armani, cat eyes at rag & bone and ’60s-inspired peepers at Gucci.

Eyeko, a beauty brand based in London, specialises in expert products for all three. Founders Max and Nina Leykind recently created a buzz following announcement of their creative partnership with Alexa Chung (she of the flawless feline flick). You may remember we reported a few weeks ago on some of the hot new Eyeko products used by Lisa Eldridge backstage at the Grace MIXX presentation during London Fashion Week, which Lisa detailed on her cult blog.

She used two new products that are to launch in the spring – a Brow Liner in a universal shade, and the Lash Wardrobe of half and corner false lashes.

In honour of these product launches, and the gorgeous looks we have been watching come in from fashion week, below we detail how to recreate these flattering and timeless looks. Don’t forget to check back for our exclusive Q&A with the Eyeko founders in the spring.


Make-up maestro Pat McGrath name checked iconic beauties Sophia Loren and Monica Bellucci backstage at Dolce & Gabbana – the look here was glamorous but not overly graphic. To recreate it at home, use ELLE beauty award-winner, Eyeko’s Eye Do liquid liner – “I love that it enhances my lashes each time I use it,” says co-creator Alexa of the intense carbon-black felt tip. Pat McGrath drew liner along the upper lashes, ending with a flick at the corners, then drew along the lower lashes too, but smudged the line with a Q-tip to soften.

Dolce Eye Do

At rag & bone in New York, Gucci Westman’s look was graphic and the liner thickly applied across the lid with a narrower line at the corners. The Eye Do would also work well for this look since its waterproof and designed to last without smudging.

rag & bone

More recently we spotted dramatic feline liner at Jean Paul Gaultier. Makeup artist Lloyd Simmonds called the look “couture punk eyeliner and brow.” The exaggerated shape of the feline flick winged out towards the tip of the models’ eyebrows. Even the professionals admit to tidying up the shape after application, so don’t be afraid to go freehand to create this look then use a Q-tip and makeup remover to tidy up the line.


Photographed by Molly SJ Lowe for


Lashes (specifically, false ones) were the beauty story at Gucci, Versace and Rochas. Pat McGrath applied two strips to the models’ upper lash lines at Versace, and at Gucci she added falsies to the top and bottom lashes – Marianne Faithfull and Britt Ekland were the inspiration behind the look here. Eyeko’s Lash Wardrobe is due for release in April, and will be ideal for making these looks your own, whether you want to be this dramatic or create something subtler. To truly channel the ’60s theme be sure to use a pale liner on the waterline and a soft taupe or new shadow across the lid.



If you want the volume and drama of falsies without actually using them, we recommend Eyeko’s Fat Brush Mascara with, you guessed it, a densely bristled super-sized brush designed to coat every lash from root to tip.



Emphasized brows open up your eyes, accentuate your bone structure and make you look more youthful. The arches at Giorgio Armani in Milan were strong and dramatic. Make-up artist Linda Cantello used brow products darker than the models’ natural hair color to create the effect. Eyeko’s tinted Brow Gel (Cosmopolitan Beauty award-winner last year) comes in shades 1-5 designed to suit blondes and brunettes and has a neat brush so is equally suited to naturally thinner brows as well as thick ones – we recommend shades 3-5 to recreate the Armani look.


At Isabel Marant, the brows were more dialed down and natural, so to mimic this aesthetic we suggest choosing a brow gel colour as close to, rather than darker than, your natural colour and sweep the brush upwards for a bushy but neat effect. The new Brow Liner, set to launch in May, has a precision-tip brush, is waterproof and is designed to fill in sparse for a defined but natural appearance – just the thing if you lack naturally full brows.


brow gel

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