Emma Watson Named Lancôme’s New Ambassador

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Only a few weeks ago we reported Emma Watson’s intent to team up with Lancôme and now she’s revealed she’s been enlisted as one of the brand’s ambassadors.

She secretively tweeted last week about ‘having a new cosmetics deal’, but the company have now confirmed the rumours.

Youcef Nabi, President of Lancôme International, said: “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme.”

The Harry Potter actress is set to appear in a number of print and televised adverts for the brand, shot by fashion photographer Mario Testino, which will début next month.

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