Dunhill relaunches online store

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Luxury London menswear label Dunhill has relaunched it’s online store.

The newly designed website, which is powered by the YOOX NET-A-PORTER Group, features a new look reflecting the brand’s “homes store” concept, aimed at making the online experience close to that of in-store.

Other features include The Club, which is described as a “who’s who of writers, commentators and select lifestyle bloggers; each commissioned to create exclusive content.”

The website is live now, available across 101 territories and can be viewed in seven languages.

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