Topshop and Twitter team up for London Fashion Week

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Retail giant Topshop harnessed the power of social media this London Fashion Week, teaming up with Twitter to deliver suggested trends and products directly to its customers.

Across the week, Topshop analysed social data from each show, beaming products that matched the biggest trends onto billboards across the country.

Its Twitter followers were also able to tweet @Topshop with the relevant trend hashtag to be sent a curated list of suggested pieces directly, which were immediately shoppable.

Topshop’s digital billboards appeared in London, Leeds, Birmingham, Manchester, Liverpool and Glasgow.

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