Daisy London and Ellie Goulding collaborate on charity bracelets

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Jewellery Brand Daisy London has announced the launch of an exclusive collection in collaboration with Ellie Goulding, which will be sold to raise funds for conservation charity WWF.

The collection of three bracelets is designed to raise awareness about climate change and each bracelet features a geometric-style polar bear representing the animals affected by climate change.

The bracelets are available in three variations: red cord with gold polar bear, black cord with silver polar bear, and silver chain and polar bear.

Ellie Goulding said: “By creating this bracelet with Daisy jewellery, we aim to not only raise awareness of the effects of climate change, but to reinstate this conversation. This bracelet will represent the conversation and, for those who wear it, it will show that they really care. That’s what the team at Daisy do so well – create jewellery with real meaning.”

Director of Daisy London, Ruth Bewesey, added: “To say we’re excited about this collaboration would be an understatement. It’s been incredible to work with both Ellie and WWF on this project and create a beautiful collection that will help fight climate change alongside our Daisy customers around the world.”

The Daisy London x Ellie Goulding collection can be purchased from daisyjewellery.com, priced from £45 to £59. Daisy London will donate a minimum of £10,000 to WWF.

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