International luggage brand American Tourister has announced that footballer and fashion icon Cristiano Ronaldo will be its brand ambassador for 2018.
Starring in an advertising campaign for the brand, Ronaldo is seen strolling through an airport with a bright yellow American Tourister suitcase that he stays glued to at check-in, during the flight, and on the baggage carousel at arrival.
Arne Borrey, President of Samsonite Europe said: “There couldn’t be a better time to bring Cristiano on-board. His lively and vivacious personality, on and off the field, resonates perfectly with our fun-loving, vibrant brand personality. His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition and enabling us to take the brand to the next level.”
Cristiano Ronaldo added: “American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of the brand for 2018. As a frequent traveller myself, I appreciate the need for high quality luggage that still allows you to express your personality.”