Cristiano Ronaldo launches CR7 denim collection

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Footballer Cristiano Ronaldo will launch his debut denim collection for men, CR7 Denim, this Summer.

The collection will initially consist of jeans and shorts in various styles, expanding to include jackets and shirts later in the year. Jeans are expected to be available in four fits: modern straight, slim straight, tapered, and super skinny.

Pieces in the collection are manufactured using the latest stretch technology to offer optimal comfort and flexibility.

The CR7 label has been around since 2013 but has previously consisted of men’s underwear only. The brand is named after the footballer’s initials and his Real Madrid shirt number.

Cristiano Ronaldo said about the new line: “I didn’t want it to be like any other denim line on the market. I’ve always loved the look of denim, but it frustrated me how heavy and uncomfortable it can become when you’re constantly on the move as an active person.”

He added: “This collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”

Pieces in the initial collection are expected to be priced between € 59.00 (GBP: £51.00) – €129.00 (GBP: £111.00).

Users can register at to be notified when the new collection launches.

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