Say hello to COCO NOIR – The New Fragrance From CHANEL

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Chanel produce perfumes that are just destined to be classics. From the very first No. 5 to Coco Mademoiselle, each one has its place in the fragrance hall of fame, and we’re sure the latest release – ‘Coco Noir’, will follow suit.  Dedicated to the memory of Gabrielle “Coco” Chanel, ‘Coco Noir’ promises a scent which brand perfumer Christopher Sheldrake calls “luminous, transparent oriental”.

The scent will be the third in the Coco franchise, the bottle remaining in the classic Coco shape, but this time in black with gold accents reminiscent of the original black No. 5 bottle. The new fragrance takes the perfume range in a different direction, away from the soft, feminine feel of Coco Mademoiselle. Sheldrake explained “Noir sits in its own space…We are careful not to launch a lot of fragrances — we choose to create scents that represent an era, not a passing fancy.”.

We are sure the ‘Noir’ space will be a very successful indeed. Expect it on counters from August 17th.  Now we are just left to ponder who will be the face…

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