Christopher Kane has released images from the advertising campaign for his new autumn winter 2017 collection.
The theme for the campaign is “Craft and Work” and juxtaposes model Cara Taylor wearing elegant Christopher Kane outfits and accessories against the gritty industrial backdrop.
Christopher Kane said about the images: “We were looking at an aesthetic that is quite brutal and beautiful this season. We wanted an idea of a heroine from the factory floor, like the women who craft and have always crafted the incredible historical fabrics found in the collection. We wanted Cara to evoke that spirit; she’s young, fearless, an ordinary girl from Alabama, but at the same time an extraordinary girl. She personifies that attitude of the Christopher Kane girl, something quite indomitable.”
The collection uses historical, feminine fabrics including silk damask and taffeta and the futuristic silhouettes are inspired by workwear, particularly the uniform a female factory worker might wear.
The overall effect is one of tough femininity, with boxy masculine shapes contrasting with feminine fabrics and colours.