President and chief creative officer at Burberry, Christopher Bailey, has announced he will be stepping down from his position in 2018.
Bailey joined Burberry in 2001 and started his current role in July. He will be staying on the board until March and will work with CEO Marco Gobbetti in a transition period until the end of the year.
The 46-year-old chief executive is credited with transforming Burberry’s image from “chav” favourite to must-have luxury fashion brand. He was also key in driving the brand’s digital strategy, as Burberry became one of the first luxury labels to embrace social media and stream live fashion shows.
Bailey said: “It has been a truly inspiring place to work and the decision to leave was not an easy one. I do believe, however, that Burberry’s best days are still ahead and that the company will go from strength to strength with the strategy we have developed and the exceptional talent we have in place led by Marco.”
Marco Gobbetti praised Bailey’s work at Burberry in a statement, saying: “Burberry has undergone an incredible transformation since 2001 and Christopher has been instrumental to the company’s success in that period. We have a clear vision for the next chapter to accelerate the growth and success of the Burberry brand and I am excited about the opportunity ahead for our teams, our partners and our shareholders.”