London Fashion week has signed a deal with online retailer Vipshop to make them the official e-commerce partner and promote British fashion to Chinese consumers.
Vipshop was founded in 2008 and stocks a range of fashion, beauty, and lifestyle products from various Chinese and international brands, which are sold at discounted prices to a mainly female market. It is China’s third biggest online retailer after JD.com and Tmall.
As well as being named as official London Fashion Week partner, Vipshop will relay information about British brands and products to its customer base, and stage a fashion and art show in Shanghai.
Vipshop also intends to use the partnership as an opportunity to showcase Chinese brands and designers globally.
Huang Hongying, vice president of Vipshop, said: “We plan to cooperate with more international brands and fashion weeks this year, building a fashion industry that covers culture, intellectual property, brands, designers, consumption and services.”
Another Chinese online retailer, JD.com, signed a deal to sponsor the BFC/Vogue Fashion Fund in September last year. The fund offers up to three designers the opportunity to share a £200,000 prize fund to develop their businesses.