Champion pop-up shop opens at Selfridges

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Athletic brand Champion has opened a pop-up shop in Selfridges Designer Studio in its Oxford Street flagship store.

The pop-up contains many of the brand’s iconic pieces updated in new colourways for the season. Products include the range of signature Reverse Weave, branded velour tracksuits and oversized logo sweatshirts.

Champion and Selfridges have partnered with influencer Cora Delaney to celebrate the launch with a campaign featuring London-based women who are dominating male-led industries.

The campaign is shot by up and coming photographer Daniela Monteiro and features Femme Fatale, an all-female run tattoo studio in East London, skateboarder and model Aimee Gillingwater, and film director Mollie Mills.

The Champion pop-up runs from 13 August for four weeks.

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