Cefinn receives £400,000 injection from unnamed backers

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Samantha Cameron’s label Cefinn has reportedly received a £400,000 cash injection with speculation that the brand is considering an overseas expansion.

The label, launched 11 months ago at Selfridges, has received funds totalling £770,000 with investors including her former boss, Mark Esiri, and Conservative Party chairman, Andrew Feldman. The identity of the most recent investor has not been disclosed.

The price of shares in the business has also risen by £5, to £38 a share.
Cefinn’s range is aimed at the busy modern woman and includes dresses, tops, skirts, trousers, and outerwear priced from £100 to £490.

The label has recently been spotted being worn by Melania Trump, who chose an emerald green collared shirt dress to attend a drug recover centre in West Virginia last year.

Cefinn is sold at Selfridges in Birmingham, Manchester, and London, and online at Selfridges.com, net-a-porter.com, and cefinn.com

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