Burberry has announced that Italian designer Riccardo Tisci will be taking over from Christopher Bailey as chief creative officer.
The appointment comes as somewhat of a shock to the fashion world as Burberry is known for its quintessentially British style, while Tisci is famous for his wild, subversive, and boundary-pushing designs at Givenchy.
There is already an Italian connection at Burberry, as Marco Gobbetti took over the chief executive role from Bailey when he stepped down in October after 17 years working for the brand. Gobbetti and Tisci met while working together at luxury goods company LVMH. Both designers also previously worked at Givenchy.
Gobbetti said about the appointment: “Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury,”
Tisci added: “I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand. I am honoured and delighted to be joining Burberry and reuniting with Marco Gobbetti.”
Tisci is a graduate of Central Saint Martins and has designed for Madonna, Kim Kardashian’, Beyoncé, and Rihanna. His first collection for Burberry will be presented in September.
Following the news of Tisci’s appointment, shares in Burberry rose more than 5%. Burberry had previously reported disappointing third quarter results in January, with revenue down £16 million from the same period in 2016.