Burberry often combine their ad campaigns with music videos, and to launch their spring/summer 2012 eyewear collection they’ve followed suit, enlisting four British brands to record exclusive tracks.
Every week during April, Burberry will present a new British act – One Night Only, Life in Film, The Daydream Club and Marika Hackman – all of whom have recorded a track exclusively for the luxury label. Accompanying the tracks are exclusive music videos, recorded on set in London. Their tracks will be available for download from iTunes and the bands will go on to headline at Burberry gigs around the world on 3rd and 4th May in Paris, Milan, New York and Sydney.
First up is One Night Only, featuring front man George Craig who once modelled for Burberry, with the delicate indie track ‘Long Time Coming’. Of course George channels his inner model for the video, sporting a pair of Burberry shades. Watch One Night Only’s video below, as well as Burberry eyewear campaign shots from the four featured acts.