The British Fashion Council has announced which brands and designers are to receive support from its emergency BFC Foundation Fashion Fund. The £1,000,000 fund, a response to the Covid-19 crisis, will be split into grants for 37 fashion businesses, as well as some being allocated to students. Recipients of the emergency fund include jewellery brand Alighieri, cult T-shirt creators Aries, Bethany Williams, Roksanda, E.L.V. DENIM, Phoebe English and king of sequins Halpern.
The fund was made possible by pooling the grants traditionally set aside as talent awards – the BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund supported by JD.COM,INC, BFC Fashion Trust and BFC NEWGEN.
BFC Chief Executive Caroline Rush said that the team has seen an “astonishing” number of applications, highlighting how big an impact the coronavirus outbreak is having. “The need for support is immense,” she continued. “Our hope is to re-open the fund for future rounds, to help as many businesses as possible, and ensure the future growth and success of the British fashion industry.”
In announcing the recipients of the grant, the BFC also called on the government to come up with a stimulus and support package for the fashion industry, and called on fashion’s big names to step forward and support financially if they can. Alexander McQueen, Browns, Clearpay and Coach Foundation have already contributed donations for the next emergency fund.