The Rebel is a Moscow-based brand founded by Olga Kalaeva and Tamara Melkumyan, both who have an extensive background in fashion, having studied in Moscow State University and Instituto Marangoni, as well as working in TSUM, Moscow’s major retailer. Inspired by the modern city “it-girl” that has a day job and often has to go to an evening event after work, The Rebel have set up the ultimate wardrobe, where pieces are convertible day to night. Having set up a worldwide delivery, The Rebel is now available in London and all over the UK.
Whether it’s the signature backpack or waist bag, The Rebel has a piece for every occasion. The brand is already loved my many bloggers and IT girls, including Natasha Ndlovu, Nyane Lebajoa, Mimi Bouchard and Olivia Bentley.
The new season is all about incorporating elements of menswear into the womenswear line, from loose fit shirts and dress shirts, to coats and suits.