Iconic drinks brand Pepsi and online fashion retailer boohoo have joined forces to create a new capsule collection celebrating the art of football under the hashtag campaign #LOVEITLIVEIT
The sportswear-influenced collection is available from both boohoo and boohooMAN and includes matching track sets, loungewear, and sports tops.
Designs are inspired by artwork submitted by five street artists from around the world – Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur.
Pepsi has also teamed up with Umbro, Le Specs, New Era, and Anteater to create a range of accessories including hats, sunglasses, iPhone cases, and backpacks.
Natalia Filippociants, senior marketing director of PepsiCo said: “Football is the world’s game and that culture and lifestyle goes beyond where and how we watch the game to how we love and live the game… [This collection] brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories.”
The collection is available now at boohooman.com/pepsi. Items are priced between £12 and £35.