Beulah London to open popup shop in Chelsea

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Luxury womenswear label Beulah London will be opening a pop-up shop on Sloane Street in preparation for Christmas and New Year.

The shop will sell the brand’s autumn winter 2017 collection including a range of print dresses, which are inspired by India.

These prints are reflected in the interior decoration of the store, with furnishings and wall murals in the same fabrics and prints. Images of victims of human trafficking will also be displayed on the walls prior to Anti-Slavery day in October. These images are a collaboration with the illustrator and publisher of LulaHerself magazine.

To further support the cause against modern day slavery, Beulah has produced a range of silk ties – the Bless It Forward tie. Available in red and blue, each tie has been block-printed in India with hearts by a woman freed from trafficking.

Purchasing one tie provides employment for one woman for one day and with each tie purchased, you receive another so you can “bless it forward” by passing on to a friend or loved one.

The ties are available online and in store, priced at £50.

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