Bensimon announces collaboration with Disney

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Tennis shoe and lifestyle brand Bensimon has announced the launch of a new capsule collection featuring designs inspired by the classic Disney movie Mary Poppins.

The Bensimon X Mary Poppins shoe is designed in navy with illustrations of instantly recognizable imagery from the movie including floral motifs, kites, a parrot, and of course Mary Poppins herself with her umbrella.

The Bensimon brand was founded in the early ‘80s by the Bensimon brothers who came up with the idea of bringing the iconic tennis shoe into quality ready-to-wear collections. Bensimon shoes are now a classic accessory in French fashion and are worn by celebrities including Liv Tyler, Julia Roberts, and Naomi Watts. The brand has previously collaborated with Chanel and Jean Paul Gaultier.

The collection will be available globally from www.bensimon.com and from the brand’s concept stores from mid December. Adult sizes retail at 35 Euros and children’s shoes at 32 Euros.

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