Benefit Cosmetics has announced it will be opening “GlastonBrow” – a drive-thru brow and beauty bar on a site close to Glastonbury festival later this month.
The beauty bar will offer brow waxes and Benefit goody bags to festival goers on their way to Glastonbury to make sure their brows are styled ready for the big event. Drivers can pull up to the window to choose from a menu of brow products and collect the free products along with festival essentials at another window.
Benefit Head make-up artist Lisa-Potter Dixon said: “Brows have the power to give you an instant eye lift and can totally transform your look. We’re taking our signature technique and beloved brow experts to Somerset for all festival-goers to rock a statement brow to match their feathers and glitter – it’ll be sure to get them into the festival spirit!”
GlastonBrow will be a ’50s style pink beacon on the main road to Glastonbury (the A37) and will entertain passers-by with DJs as they wait in traffic jams outside the music festival.
Once inside the grounds of Glastonbury, festival-goers can snap a picture of themselves with their free Benefit gift and post it to social media with the hashtag #BenefitBrows to be in with a chance of winning a year’s supply of Benefit brow beauty products.
GlastonBrow follows the Benefit “Brow Mobile” mobile brow bar that toured the country for three months earlier this year.
Glastonbury 2017 runs for five days from 21 June.