Barbour launches ‘Rather Handy Picnic Rug’ for Summer

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With the summer heat wave truly upon us, what better way is there to spend your weekends than hitting one of London’s many parks with your closest pals and a classic picnic?

To make your alfresco experience truly great, Barbour has stepped up with its limited edition ‘Rather Handy Picnic Rug’, which it will be giving away to lucky winners via social media.

The picnic rug is crafted from Barbour’s signature durable wax cotton, adapted to work in a wide variety of forms, including a hooded poncho, dog towel and a wine cooler (yes, really), as well as a comfy base for a picnic with friends.

Covering a whole host of eventualities for Britain’s famously ever-changing weather, this versatile summer piece is sure to become your new favourite outdoor accessory.

Until July 5th, the brand will be dishing out a limited run of 250 picnic rugs via a competition across its social media channels. For your chance to win one of the coveted few, all you have to do is follow the brand on Facebook, Twitter or Instagram, and show Barbour how you’re making the most of the sunshine with the hashtag #BarbourPicnicRug.

From pictures of your weekend adventures to fun stories of your summer escapades, there are plenty of ways to get involved.

Sophie Bolland, Global Digital Campaigns Manager at Barbour, said: “Our fans love sharing pictures and stories of what they get up to during the summer on social media, whether they’re wearing Barbour at a festival or on a country walk, so we thought we should reward some of our most engaged social media users with this exclusive, limited edition piece for them to enjoy on these occasions over the next couple of months.”

Find Barbour on Facebook, Twitter and Instagram now for your chance to get your hands on a Rather Handy Picnic Rug.


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