Avenue 32 launches Innocent Smoothie’s The Big Knit collection

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two bobble-topped beanie hats (hand-knitted from 100% British wool by grannies no less) in electric blue and cool grey will be for sale on the e-commerce site. The proceeds will go to Age UK and help elderly people stay warm this winter.

The Big Knit initiative was set up by Innocent ten years ago and sees bottles of its smoothies topped with mini bobble hats each winter. As many as 25, 000 elderly people suffer in cold weather needlessly, but since 2003 the campaign has raised £1.3 million for Age UK to help combat the issue.

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