ASOS launches customer loyalty scheme

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Online fashion behemoth ASOS has announced the launch of a customer loyalty program.

The scheme, called ASOS A-LIST, will allow shoppers to earn points on purchases – every £1 spent results in 5 points and every 500 points unlocks a £5 ASOS A-LOST voucher. In addition to this, points earned will allow customers to activate one of three ASOS A-LIST levels offering regular rewards including sale previews, exclusive discounts and invitations to events.

Other incentives include exclusives offers from partners including Spotify, STA Travel, Krispy Kreme and Metcalfe’s skinny.

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