with Gucci just launching their free magazine style app, and now ASOS are jumping on the trend by launching their very own this Friday. Taking the form of their exisiting monthly magazine, users will be able to flick through their fashion and beauty editorials for free.
As well as the content that comes as standard with the mag, users will be able to view some exclusive rich media, such as videos and 360 degreee views of featured outfits.
The app will also allow customers to update their shopping baskets for the online fashion site, but will not enable them make a final purchase.
The ASOS iPad app will be available from Friday through the Apple App Store.