ASOS bridal launches today

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Style-conscious brides with limited budgets will be thrilled to hear that ASOS bridal launches today.

The collection includes something for everyone. “Our designers have trawled vintage archives to find a bridal outfit for every customer type and considered the different types of weddings, ” design director Vanessa Spence told Vogue. “The bridal collection offers traditional dresses, but also more alternative pieces like the caped jumpsuit and separates which are perfect for the modern bride. The price points too are incredibly affordable which means you have the option of buying more than one dress and leaves more money to spend on the actual wedding or honeymoon.”

The line is available under the ‘Curve’ label, meaning the offer spans sizes UK 6 to 30. It’s also housed in a user-friendly ‘Wedding Shop’ where brides-to-be can also browse accessories, bridesmaid dresses and guest outfit ideas, as well as style inspiration.

The London-based e-commerce site has addressed any issues customers may have about how the gowns will arrive with them. A dedicated team has been selected who will oversee packaging, returns and will wear “a white coat, gloves and overshoes to ensure that the gowns and work areas are kept clean.”

Our favourite style so far? This flutter-sleeved number – it’s perfectly in tune with fashion’s free-spirited, ‘70s mood.

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