Arket, sister-brand to H&M, has opened its first global store on Regent Street.
The store designs itself on a modern-day market with essential fashion and lifestyle items for men, women, and kids. As well as Arket-branded products there will also be a curated selection of products available from other brands.
This will be the second store from the H&M group to open on Regent Street, after Weekday opened earlier this month. A second Arket store is also set to open in Covent Garden and more stores will open in Europe over the next few months.
The official Arket website launched on the 25th August, shipping to 18 countries across Europe. The website offers menswear, womenswear, children’s wear, homewares, and lifestyle products including bath and body items, stationery, and books.
Women’s fashion starts at around £12 for a basic t-shirt, with underwear priced from £8.50