American Vintage launches SS18 campaign

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American Vintage has released a lookbook and campaign images for its spring summer 2018 collection, on the theme of summer camp style.

Natural fibres are used throughout the collection, focusing around cotton, and including a denim capsule collection including jackets, pants, shorts, overalls, and denim dresses in different washes.

The collection is also inspired by freedom and hippie spirit, with kimono dresses, floral jumpsuits, linen ensembles, and tropical flowered shirts. Silhouettes are loose and have slightly asymmetric necklines and all the pieces can be worn separately or layered to create a mix and match look.

Most pieces have been pre-washed several times to create the characteristic American Vintage light and soft sensation.

Shot by photographer Julia Champeau, the campaign was styled in Tenerife and encompasses friendship, freedom, adventurous journeys, palm trees, and sea air.

The collection is available now in store and online from

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