Amazon UK launches “try before you buy” fashion service

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Amazon UK has offcially launched Prime Wardrobe – a “try before you buy” fashion service that allows shoppers to try clothing on at home with free delivery and pay only for the items they choose to keep.

Prime Wardrobe has already successfully trialled in the US after launching earlier this year. ASOS also offers a similar service in association with Klarna Pay.

The service is available exclusively to Amazon Prime customers, who will be able to browse from thousands of items in men’s women’s and children’s fashion, shoes and accessories. Brands available in the service include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and Amazon’s own fashion brands.

Prime members can choose to receive between three and eight items with free delivery and no upfront charge. They’ll then have seven days to return unwanted items without incurring any charges. A re-sealable bag and prepaid label is
Included for easy returns.

Amazon EU retail vice president Xavier Garambois said: “Fit is an important factor when it comes to buying clothes and shoes and with Prime Wardrobe, Prime members can try their purchases in the comfort of their own home at no extra cost.”

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