Amazon Prime to launch world’s first shoppable TV series

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Amazon has announced a new fashion competition TV show, based on the popular Project Runway series.

Making The Cut will Premiere on 27 March and will be hosted by former Project Runway hosts Heidi Klum and Tim Gunn.

The show follows 12 designers as they travel to New York, Paris, and Tokyo, and take part in a series of fashion design and entrepreneurship challenges.

Each challenge will be scored by a series of rotating guest judges, including Naomi Campbell and former Vogue Paris editor-in-chief Carine Roitfeld. The winner of the series is to receive a $1 million prize

Making the Cut will be the first ever “instantly shoppable” series, with Prime watchers able to click and buy the winning looks from each episode in a special Amazon Making the Cut store. Outfits will be priced at $100 or less, and will be available in a range of sizes.

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