Amazon has launched Meraki – a line of “simple, modern essentials” named after a Greek word that means to do something with care and attention to detail, or taking pleasure in your work.
The Meraki collection is designed with clean lines, timeless shapes, and quality fabric construction to create a wardrobe of premium essentials for men and women.
The 90-piece collection is designed with a core colour palette including navy,
black, khaki, off-white, pure white and stone, so that everything can be worn together without wasting any time trying to choose a coordinating outfit.
Pieces in the collection include premium t-shirts, cotton and merino knitwear in a selection of different necklines, simple skirts and dresses, long and short-sleeved shirts, shorts, jeans, smart trousers and blazers, sportswear, and outerwear. There are no prints or logos – everything is in solid colours without embellishments or details.
Amazon Fashion Europe’s Private Brands Vice President, Frances Russell, says: “Meraki was created to offer everyone who comes to Amazon his or her favourite wardrobe essential; that go-to piece you rely on time and time again. We aim to
deliver the best for our customers whether it’s a modern blazer, a simple cotton shirt, T-shirt or chino.”
You can shop the entire Meraki collection at Amazon.co.uk. pieces range in price from £11 for a t-shirt to £58 for a women’s puffer jacket and £62 for a men’s blazer. Customers are offered free returns and a range of delivery options including unlimited one-day delivery for Amazon Prime Members.