Amazon Fashion collaborates with Nicopanda for London Fashion Week

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Nicopanda by Nicola Formichetti will be collaborating with Amazon Fashion on a see now, buy now collection that will be shown at London Fashion Week this September.

All items in the collection will be available for purchase from Amazon Fashion directly after the show on 16 September and will be available for immediate delivery within an hour for certain London postcodes.

The capsule collection includes six unisex styles of streetwear: a hoodie, long sleeve t-shirt, bomber jacket, oversized scarf, clutch bag, and leggings.

Members of Amazon Prime will be able to order items in the collection using the Amazon Prime Now app and receive their order within an hour for a delivery charge of £6.99. Two-hour and same day delivery slots are also available with no charge between 8am and 10pm.

Italian/Japanese designer Nicola Formichetti founded the Nicopanda label in 2011. He is also known for his collaborations with Uniqlo and Lady Gaga and his work as the artistic director of Diesel. This will be the first time the label has shown at London Fashion Week.

Formichetti said: “I am excited to have joined forces with Amazon Fashion as it is synonymous with fast delivery and great selection, a perfect choice for this exclusive capsule collection. True to Nicopanda’s DNA, the collection is unisex with an international street-culture aesthetic. Each piece includes signature Nicopanda graphic motifs and a bold colour palette.”

Susan Saideman, vice president of Amazon Fashion Europe said: “Nicopanda’s designs immediately turn heads, so we can see why it is a firm favourite with the likes of Rihanna and Lady Gaga. We’re excited to bring such an exciting brand to our customers for the first time this September, when we will be showcasing our exclusive collection in the heart of East London’s cultural quarter at our European Photography Studio.”

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