Alexa Chung to hold show at London Fashion Week

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Alexa Chung will be holding her first London Fashion Week show this September, presenting her spring/summer 2019 collection on the second day of the event.

Chung launched her label in May 2017. The brand reflects her own style and includes daywear, eveningwear, denim, shoes and jewellery.

The debut collection of the brand was launched outside of the traditional fashion calendar and the designer normally opts for the see-now buy-now model of selling fashion.

She’ll be joining the catwalk alongside Victoria Beckham, who will also be making her London Fashion Week debut, and Riccado Tisci, who will be showing his first collection for Burberry.

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