Agent Provocateur unveils AW16 campaign

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Agent Provocateur has unveiled its latest campaign for the autumn/winter 2016 collection. Featuring Australian supermodel-come-actress, Abbey Lee Kershaw and shot by none other than star photographer Mario Sorrenti, the striking images evoke an old school vibe yet with a contemporary twist.

“What really struck me about Abbey, ” says Sarah Shotton, Creative Director of Agent Provocateur, “is that despite her beauty and her accomplishments, she is not intimidating. She’s cool, and fun, and inherently sexy but still the kind of woman you want to go for a drink with. A woman’s woman.”

Founded by Joseph Corre (son of fashion genius Vivienne Westwood and music maverick Malcolm McLaren) and his then wife Serena Rees, Agent Provocateur started life as a lingerie boutique on Soho’s Broadwick Street in 1994 but has since grown to a global brand becoming the epitome of ‘naughty chic’.

Focusing the brand in a new direction towards a more modern woman, the team introduces a mix’n’match of stunning yet comfortable lingerie which is available at seven London stores and as of now.

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