My London – Yvonne Hoang – Founder & CEO of THREE FLOOR

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Yvonne Hoang is the Founder and CEO of London based contemporary fashion label Three Floor, available at Fenwick, Harvey Nichols, Ela Boutique to name a few. Maintaining a small team, Hoang oversees each department working closely with them on the colours, construction, textures and silhouettes of each collection. As a result of clever and considered craftsmanship, Three Floor has gained a loyal following over the last seven years since its creation. Celebrity fans include the likes of Holly Willoughby, Laura Bailey, Claudia Schiffer, Jamie Chung and Olivia Culpo.

We caught up with Yvonne for the latest in our ‘My London’ interview series.


Favourite neighbourhood:

Shoreditch – the area has an undeniable quirkiness and charm.


Favourite place for brunch:

Unity Diner in Hoxton – this is a 100% vegan and non-profit diner where all proceeds go to help bring positive change for animals and our planet.


Best coffee in London:

Our office, pop in and try one day. I love having beautiful cup and saucers so we have a large selection in our office!


Favourite gallery or museum:

Victoria & Albert museum, there is so much variety from all around the world. It amazes me every time I visit.


Tell us a secret:

My dog Bentley comes with me everywhere. Bentley comes into the office everyday and gets to see our latest designs first.


Favourite place to shop:

Farfetch for online shopping and Harvey Nichols when I want to actually walk around and browse.


Favourite place to find inspiration:

Walking around the many museums and galleries of London, we are lucky to have so much inspiration in this city.


Best London destination for a date:

Gloria in Shoreditch. This recently opened, its food is to die for and the décor is absolutely charming.


Favourite park:

Kyoto Gardens in Holland Park, I love how unique and tranquil this garden is. It’s perfect for quiet reflection and relaxation.


Favourite food market:

Borough Market. There is so much energy and tasty things to try here.


Your sanctuary in the city:

The Everyman Cinema – couches with cocktails! The ambience is ideal for relaxation.


What inspires you?

The people who wear Three Floor. I love seeing how people style and create unexpected looks with our collections.


This season I’m loving:

I’m in love with all the pretty floral prints and couture art I’m seeing at the moment.


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