My London: Sophie Hill – CEO of Threads

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Sophie Hill is the founder and CEO of Threads, a luxury chat commerce business that allows clients to shop from their mobile device through channels such as Instagram, Snapchat, WeChat and WhatsApp.

Threads has grown rapidly in the last few years and now has customers in over 100 countries, with 70% of clients under the age of 35. Based in London, Threads has over 90 employees and recently secured funding from C Ventures. We caught up with Sophie for the latest in our ‘My London’ interview series.


Favourite neighbourhood:

I work and live in Shoreditch – it’s central to everywhere, has a great vibe and everything I need.


Favourite place for brunch:

Ozone, Shoreditch – the best eggs in town.


Best coffee in London:

If you’re passing Spitalfield Market in East London, you must go to Nude for coffee.


Favourite gallery or museum:

I never tire of the Tate Modern – their exhibitions are ground breaking and their permanent collection is so extensive, there’s always something new to see.


Tell us a secret:

I secretly love country music.


Favourite place to shop:

Threads@threadsstyling – it’s got everything a fashion lover covets, and we can track down those hard to find or sold out pieces that no-one else has.


Favourite place to find inspiration:

Instagram is a brilliant resource and inspiration for fashion, design, photography and style – there isn’t another social media tool that captures the Zeitgeist as well as Instagram does.


Best London destination for a date:

Palomar in Soho.


Favourite park:

Hampstead Heath, even on a sunny day it never feels overrun and it’s simply magical in the Autumn and Winter.


Favourite food market:

Broadway Market.


Your sanctuary in the city:

Barryโ€™s Boot Camp – odd but true, I donโ€™t have to think of anything else whilst iโ€™m there!


What inspires you?

My Team and our Threads customers.


This season Iโ€™m loving:

Celine, Utility look and trainers!


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