My London: Smruti Sriram – CEO of Supreme Creations

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Smruti Sriram is the CEO of Supreme Creations / Bags of Ethics – an ethical manufacturer of reusable packaging and eco-friendly giveaways for some of the best brands in the world including London Fashion Week, Topshop, Tesco, and Nike.

All products are custom-made in their own award-winning factory in Pondicherry, South India in which 9 out of 10 employees are women, many of whom the main breadwinners in the family. Smruti also helps run the Wings of Hope Children’s Charity – a charity focused on the educations and skills training of young people around the world.

Smruti grew up and lives in London and is a graduate of Philosophy, Politics and Economics from Oxford University, and a scholar from London Business School. Her life motto is “Don’t Be Boring”. We caught up with Smruti for the latest in our ‘My London’ interview series.


Favourite neighbourhood:

Holland Park.


Favourite place for brunch:

Portobello Pizzeria – if you are going to eat a pizza eat the best pizza you can, otherwise it’s not worth the calories!


Best coffee in London:

Don’t drink coffee (or tea) but we love our client The Gentlemen Baristas.


Favourite gallery or museum:

The V&A – perfect marriage of contemporary and old masterpieces.


Favourite place to shop:

London Fashion Week Festival – emerging designers in a lovely showcase and setting.


Favourite place to find inspiration:

Dulwich College Main Hall – it’s where we hosted our first Wings of Hope Back to School Day.


Best London destination for a date:

A long walk along the Thames at dusk


Favourite park:

Primrose Hill – spectacular views of our beautiful city


Favourite food market:

I like supporting international produce shops like Indian ones on Ealing Road or Middle Eastern ones near Maida Vale.


Your sanctuary in the city:

The Library at London Business School on the Marylebone Road – amazing domed roof and a great place to think.


What inspires you?

Working with young people – full of energy, and much smarter than any of us. Supporting young people across the world with Wings of Hope gives me a huge amount of inspiration.


This season I’m loving:

Victoria Beckham


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