It was while designing outerwear for some of the nation’s favourite high street fashion multiples that Nina Hopkins struck on the idea of creating directional faux fur jackets and coats.
Launching Jakke in 2015, Nina’s ambition was to create an ethically-minded collection which balanced trend-led style with a heavy dose of fun, all priced affordably enough to let fashion-forward women buy confidently into ethical fashion.
The London based brand has been awarded a number of prestigious PETA Fashion Awards, including: Best Wool-Free Collection award for its knitwear range in 2018 plus Best Faux Fur Brand in 2017.
Nina single-handedly launched Jakke and remains at the helm. Her days are very varied involving design work, communicating with factory teams, out at meetings with stockists, booking models, planning shows or travelling for inspiration. She cycles around London to keep fit and spends the rest of her time with her son and walking the dog outside of work.
We caught up with Nina for the latest in our ‘My London’ series.
Hackney wick, there are lots of cool places and restaurants to explore. It’s buzzing on the weekend.
Favourite place for brunch:
Muxima, a cute little cafe, art and culture space with an African twist tucked away in Roman Road Market.
Best coffee in London:
I don’t drink coffee but I love the juices at HIVE on Cambridge Heath Road.
Favourite gallery or museum:
The Tate Modern.
Tell us a secret:
I’m a bit of a foodie. If I wasn’t a Fashion Designer I’d like to work in the food industry.
Favourite place to shop:
I shop online for clothes, but if i’m buying a gift for someone I love wandering along Redchurch street as it has some beautiful homeware and perfume stores. I love LABOUR AND WAIT and Le Labo in particular.
Favourite place to find inspiration:
People watching anywhere in East London!
Best London destination for a date:
Grab some drinks at The Hoxton in Shoreditch and see where the night takes you.
I live across the road from Victoria Park. I have fond memories of playing there as a child and I still use it daily. It’s great for jogging and outdoor sports. In the summer it is taken over by festivals and in the Autumn we have always enjoyed the fireworks display.
Favourite food market:
Chatsworth Road Market on a Sunday as its local to me.
Your sanctuary in the city:
My balcony, I live in an apartment with beautiful views of London. I often sit out there in the evenings – it’s a great thinking place.
What inspires you?
This season I’m loving:
Miniature bags, cute hair clips, exaggerated puff sleeves, anything transparent and the colours white and beige.