My London: Sam Burnett – Owner of HARE&BONE

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Founder and Creative Director of debut flagship salon ‘HARE&BONE’, Sam Burnett is the new face of hair. Sam is a regular on the session circuit working with designers including Bora Aksu and Thomas Tait, creating the hair for their catwalk shows as well tending to the tresses of stars Charli XCX, Jaime Winstone and Gizzi Erksine. Sam launched his debut salon HARE&BONE in December last year, nestled in Fitzrovia where he and his leading team of stylists and colourists are literally making waves in the capital and beyond. We caught up the with London born hair hero to find out his top London finds.


Favourite neighbourhood:

I love Fitzrovia as it has such an eclectic mix of independent stores, great places to eat and drink, but still has the charm of its rag trade heritage. It’s a place with a real sense of community, and there is a real energy to the neighbourhood.

Favourite place for brunch:

The Riding House Café is a great spot for brunch – their avocado on toast is delicious.

Best coffee in London:

I’m more of a tea drinker myself. I love hanging out in the lobby of The London Edition as you can play pool whilst being served tea, silver-service style.

Favourite gallery or museum:

This is a tough question as there are so many amazing ones to choose from in London. I tend to visit the Hayward, Tate Modern and Somerset House regularly, however if I had to choose one it would be the V&A.

Favourite building:

It has to be Battersea Power Station as I’m a South Londoner and it’s one of our most iconic buildings. I have lots of nostalgic memories of travelling in to central London by train – you knew you had arrived when you saw Battersea Power Station.

Favourite place to shop:

I’m a bit of a creature of habit and I have developed a shopping trip walk that’s looks like this: I jump on the tube from Southwark to Bond Street, checkout Selfridges, work my way down South Molton Street and back towards Topshop then through Carnaby Street, Soho, then Seven Dials, Covent Garden and walk across Waterloo Bridge home. This takes up a good few hours on a Sunday and usually involves a couple of pubs along the way. I also love Spitalfields and Brick Lane indoor markets for my vintage finds.

Favourite place to find inspiration:

I draw so much inspiration from London’s street fashion and variety of cultures on offer. I find East London is always bursting with innovation, individuality and fresh ideas, combined with its historic backdrop of industrial spaces and stunning architecture. I’m always buzzing with inspiration after a visit.

Best London destination for a date:

I have discovered a little hidden gem in China Town called The Experimental Cocktail Club. It has a chilled vibe and is beautifully designed with an opulent Art Deco theme. It’s great for first dates as you can book a table with service so you can relax and chat.

Favourite park:

I love a walk through Regents Park, ending up at the top of Primrose Hill to take in the beautiful views of London.

Favourite food market:

Borough Market is my favourite food market as it has everything to offer.

Your sanctuary in the city:

My hair salon ‘HARE AND BONE’ on Great Titchfield Street is my haven. It’s where I feel most at home surrounded by my amazing and talented team.

What inspires you?

I get lots of my inspiration from fashion and editorials. I have a massive collection of ‘90s and early ‘00s Italian Vogues. Really there is inspiration everywhere, sometimes a poorly executed hair cut on a random stranger on the underground can spark an idea or the texture of old piece of furniture. I find music videos and fashion films can be very creative. Travel, different seasons, nature and the environment I am working in can have an influence over my creativity.

This season I’m loving:

Wet-look hair, Skin Heads and cropped trousers.


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