My London: John Park – Founder of Natural Selection

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John Park is the founder of Menswear retailer and brand Natural Selection. Originally starting as a denim brand, and using only Japanese selvedge, Natural Selection marries modern silhouettes and finishing techniques to authenticity and high-fidelity construction. The brand has recently opened their first flagship store at 46 Monmouth Street. We caught up with John for the latest in our ‘My London’ series.


Favourite neighbourhood:

I am split between Broadway Market where I work and Borough Market where I live. I love food!

Favourite place for brunch:

Soho House in Greek Street.

Best coffee in London:

Monmouth Coffee on Monmouth Street where our flagship store is opening this week.

Favourite gallery or museum:

Favourite building:

Natural History Museum.
Favourite place to shop:

For food, Borough Market. For fashion, Dover Street Market.

Favourite place to find inspiration:

Royal Academy or the British Museum. I am a member at both.

Best London destination for a date:

Yau’atcha on Berwick Street

Favourite park:

London Fields

Favourite food market:

See first answer!

Your sanctuary in the city:

My own apartment in Borough. Just moved there recently, it is a converted loft and I have everything how I want it.

What inspires you?

Architecture, industrial design, haute cuisine – anything where creativity marries technical excellence.

This season I’m loving:

Outerwear in tech fabrics and polka dots!

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