John Park is the founder of Menswear retailer and brand Natural Selection. Originally starting as a denim brand, and using only Japanese selvedge, Natural Selection marries modern silhouettes and finishing techniques to authenticity and high-fidelity construction. The brand has recently opened their first flagship store at 46 Monmouth Street. We caught up with John for the latest in our ‘My London’ series.
I am split between Broadway Market where I work and Borough Market where I live. I love food!
Favourite place for brunch:
Soho House in Greek Street.
Best coffee in London:
Monmouth Coffee on Monmouth Street where our flagship store is opening this week.
Favourite gallery or museum:
Natural History Museum.
Favourite place to shop:
For food, Borough Market. For fashion, Dover Street Market.
Favourite place to find inspiration:
Royal Academy or the British Museum. I am a member at both.
Best London destination for a date:
Yau’atcha on Berwick Street
Favourite food market:
See first answer!
Your sanctuary in the city:
My own apartment in Borough. Just moved there recently, it is a converted loft and I have everything how I want it.
What inspires you?
Architecture, industrial design, haute cuisine – anything where creativity marries technical excellence.
This season I’m loving:
Outerwear in tech fabrics and polka dots!